Trademark Basics for Naming a Business

Trademark Basics for Naming a Business


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Trademark Basics for Naming a Business

, 8th Edition

Pick a business name that works (and won't land you in court) with this essential eGuide. This helpful eGuide ushers entrepreneurs, inventors, MBA-toting hopefuls and others into the world of trademark law.

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Product Details

So you're almost ready to open your fancy new business. All you need to do is name it, and then stand back and watch the hordes pour in.

Not quite sure how to start? Or do you have a name in mind, but worry that some other business may have had first dibs?

Trademark Basics for Naming Your Small Business has the answers you need.

This helpful eGuide ushers entrepreneurs, inventors, MBA-toting hopefuls and others into the world of trademark law. It provides a clear, concise overview of the basics, including tips for choosing the right name for your business.

The eGuide also shares useful information about trademark searches and trademark registration, two essential ways to discover other uses of your business name and protect it in the future.

About the Author

  • Peri Pakroo

    Peri Pakroo  is a business author and coach, specializing in creative and smart strategies for self-employment and small business. She has started, participated in, and consulted with start-up businesses for more than 20 years. She is the founder, editor, and publisher of Pyragraph (, an online career magazine for artists, musicians, designers, filmmakers, writers, and other creative workers worldwide. Peri received her law degree from the University of New Mexico School of Law in 1995. She is the author of The Women's Small Business Start-Up Kit, The Small Business Start-Up Kit (national and California editions), and Starting & Building a Nonprofit (all from Nolo), and has been featured in numerous national publications including Entrepreneur, Real Simple, Investors Business Daily, and BusinessWeek. For several years, Peri taught adult education courses at WESST ( in Albuquerque, a nonprofit whose mission is to facilitate entrepreneurship among women and minorities in the state of New Mexico. She is active in supporting local, independent businesses and is co-founder of the Albuquerque Independent Business Alliance. Visit Peri's blog at  

Table of Contents

  • An Overview of Trademark Law
  • What Is a Trademark?
  • When Do Trademarks Conflict?
  • The Dilution Exception
  • Trademark Issues Online
  • The Web Has Changed the Rules
  • Domain Name Conflicts and Cybersquatting
  • Name Searches
  • Sources of Name Information
  • Searching the Federal Trademark Database
  • Analyzing Your Search Results
  • Trademark Registration
  • Winning Names for Your Business, Products and Services